A return to Western Australia with today’s plant! Commonly known as Geraldton wax, Chamelaucium uncinatum is endemic to “coastal areas, edges of swamps, hillsides, [and] plains” of Western Australia.
Flower colour in this drought-tolerant shrub is typically white to pink. A few deeper purple-coloured selections, like today’s ‘Purple Pride’, have been selected for cultivation. In Australia, this species and cultivated selections are widely grown for ornamental use in home gardens and for cut-flowers. The persistence of the flowers to maintain their appearance on a severed branch has also led to the introduction of Geraldton wax into the cut-flower industries of the USA and Israel.
The first link above discusses the uncertainty surrounding the derivation of the genus name for this group of thirty or so species. Uncinate means “hooked”, a reference to the leaf tips.