Common names for this taxon include pink and white everlasting and rosy sunray. Scientifically, it has been known in the past as Helipterum roseum and Acroclinium roseum. With the publication of a 1992 paper, botanist Paul Graham Wilson shifted many taxa into Rhodanthe, including this one.
A sun-loving annual (like most annuals), plants can grow to about 60cm (2ft.) high under ideal conditions. It is a popular garden plant for its fast growth, long-lived inflorescence and overall appearance; for more about the taxon in cultivation, see Rhodanthe chlorocephala subsp. rosea (via the Australian National Botanic Gardens).