Today’s plant is Erica glauca var. elegans and is originally from Western Cape Province, Africa (continuing with the recent theme of African plants). Its common name is Cape heath.
Erica is a large genus of flowering plants containing around 700 species. Most of these 700ish species are endemic to Africa — native to nowhere else in the world. Most species of Erica are small evergreen shrubs that prefer acidic (low pH) soil, and can be called calcifugous (fleeing or seeking refuge from lime-rich, high pH soils). Common names such as heather and heath are generally used to refer to species of Erica, as well as the closely related genus Calluna. Species of Calluna are so similar that they are often confused with Erica species.
For more photographs of Erica glauca var. elegans (and seemingly of this particular plant), see PlantWorld and CalPhotos. Aluka also has some information about an 1847 herbarium voucher of Erica glauca var. elegans.