Thanks once again to Andreas of Bogotá (aka Quimbaya@Flickr) for sharing an image of a wild plant from Colombia (original | BPotD Flickr Group Pool). This is another photograph from the set that Andreas has assembled on Cerro de Usaquén. Much appreciated again!
Most often, this shrub or tree species (from 0.25m to 6m) will be encountered in the scientific literature as Befaria resinosa. The differences in the name of the genus is due to an error on the part of Linnaeus. An explorer named Mutis sent the first specimen of the genus to Linnaeus in 1761 (after encountering it in Colombia), with the name Bejaria in dedication to Bejar, a friend of Mutis. Linnaeus, however, misread the j for an f, and so published it as Befaria. Many publications have since repeated the name Befaria. Recent taxonomic works use Bejaria, however — it seems a proposal to correct the error in 1994 was accepted.
Bejaria resinosa is native to Venezuela, Ecuador, Colombia and Peru, where it goes by a number of common names depending on the country. More broadly speaking, the genus is commonly referred to as “the rose of the Andes”. As of 1991, the genus consisted of 15 recognized species, though earlier treatments recognized thirty-five species or more — some species are highly variable (including Bejaria resinosa), thus causing the taxonomic confusion.
The New York Botanical Garden has a scientific account of Bejaria resinosa, where it makes special mention of some non-scientific uses, including: “It is used in Colombia (Cundinamarca) for fly paper, hence the names matamosca and pegamosca (fly killer and fly sticker).”. A description of the genus is available, as well: Bejaria.